Now that you have developed and launched your web site, you’ve a powerful marketing tool for the business. But, your web site is only as useful as the content is present. The process of keeping the content material in your site present is known as website maintenance, and it is important to help keep both visitors and search engines supplied with new info. Just like normal upkeep in your vehicle, you’ve to create modifications on your website every couple of months to create sure that things run smoothly.
If you update the content in your website on a regular basis, potential clients will probably be drawn back to your website to discover “what’s new”. The search engines like Google pay visits to web sites in their queue frequently. The catch is that you will stay within the queue only if you update your site frequently. When the search engines go to your site a number of times in a row, and don’t discover something new, they might decide not to come back?which may be a blow to your search engine rankings.
So, when is it appropriate to update your website? You do not wish to waste time and money nitpicking at your site in the event you do not have updates of genuine worth to add. You need to update your website if you’ve:
Grown your skills. Have you gotten a new accreditation? New licensing? Improved your skills? Any change inside your skill set is a great reason to update your web site?as well as your possible clients?with your new capabilities.
Expanded your goods or services. Do you have a new providing? Add it to your web site and start creating new sales in that region.
Completed a successful project. If you’ve just finished a project, consist of it on your web site. Produce an internet portfolio, add a case study?develop a section on your web site to make use of as a location to show the globe your success.
Gotten more testimonials, or added to your client list. Including much more feedback on your offering assists to develop your credibility. Be sure to get a testimonial from each of one’s effective client projects. Updating your testimonials frequently will also show customers who’ve visited your website a few times that your offerings are “up to snuff”.
Written an post. Writing articles is a superb method to maintain your web site up-to-date and to place much more content material on your site. Search engines love content-rich sites, and visitors will adore to see the new info. So, if you write articles to educate your customers and promote your company, be sure to place them in your web site also. They’re most likely to be filled with keywords related to your area of specialty, which will assist your ranking within the search engines.
Press releases. You should post all press releases and other info you publish about your business for your web site. You never know who may be visiting, and also you may get written up for the accomplishments.
Changes in your company. Have you hired someone? Changed your company structure, and you’re now required to notify the public of that? If that’s the case, you should most likely evaluation your web site and evaluate how you can add that information.
Yearly check-ups. You should do a basic check on your site at least as soon as a year, to make sure that the content is current. Some things to verify on consist of:
Your copyright statements should be updated yearly
Test and validate your links, to ensure that they still work
Your time references should be changed. In case your “About” web page says how many years you’ve been in business, this really is the time to alter that!
Your pricing and offerings?do you’ve new goods or solutions? Have your costs elevated over the past year?
Spotlight any major updates on your home page also, to ensure that individuals will learn of these updates as quickly as they enter your website. The search engines like google may also uncover the new update as soon as they enter your home page if you leave a little of info, having a hyperlink towards the full story, on the house page. That will act as a breadcrumb for the engine to adhere to?the engines will follow your link to discover much more about it.
Any of those reasons, and dozens of other people, are great reasons to create changes for your site. If you make maintaining your website current a priority, it’ll pay off with much better search engine rankings and increased sales and leads through your web site.
As soon as you’ve decided to make your changes, the following option is how you can go about doing that. You will find two actions involved in sustaining your site:
First, decide whether you prefer to edit your content on paper or online.
This could be done inside a couple of methods. You can start by printing the pages which have outdated info and after that updating that information on paper first. Or, you are able to copy and paste the outdated content from your website into a word processing plan like Microsoft Word and then edit that file on your computer.
After you have updated your text content you are able to choose either to create the modifications your self or to employ a web designer to make the modifications.
There are many tools that you simply can use to make modifications for your site your self. We recommend an easy-to-use tool known as Macromedia Contribute. It is fairly affordable, its easy to setup and learn, and it enables you to back up to older versions of your site in the event you make errors.
We suggest that you simply use this tool to make only simple text changes. More complex modifications?for instance, to the general style or navigation?are more difficult to make, and getting an expert make those changes will save you power and aggravation.
If you’re comfy having a more complicated software program plan, then we recommend a professional-grade tool such as Dreamweaver. Having a better software program package, you will have the ability to make some of the much more complex modifications yourself.
In the event you don’t possess the time, patience, or know-how to create website updates your self, then we suggest hiring a internet designer. For suggestions on hiring a designer, see our November 2005 post:?”13 Suggestions for Discovering a Graphic Designer.”.
By building much more?and more current?info into your website, you will also start to develop trust together with your potential clients, because they will possess a snapshot of what’s presently taking place inside your company and accessible to them. Your web site can go a lengthy way towards making sure that your online prospects know, like, and trust you?which can result in more sales out of your web site.